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PUR FiltrationWhile tap water may look clean, lead can get into your water through leaching lead service lines, or from lead contained in household plumbing. PUR is the #1 Selling brand in lead filtration among filters certified to reduce lead.¹ WQA Certified to reduce lead. Reduces mercury and certain pesticides. Reduces chlorine (taste and odor) and more.² 1 Based on Nielsen sales data for the 52 weeks ending 07/03/21. 2 PUR does not filter microbes. 3 Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.81665011328785006407